How We Grew Online Sales 60X For A Supplement Brand

How We 

Grew Online Sales 60X For A Supplement Brand

BACKGROUND
  • When Adam, the owner of Nutrition Superstore launched his premium-grade supplement brand, Goliaths Protein, he was excited and had high hopes that he’d quickly generate many online sales.
  • He thought to himself that if he created a good brand and product, people would automatically purchase.
  • But they didn’t! And he struggled to sell it beyond his existing customer database and had no idea how to use Facebook Ads to keep up with his competition.
  • ​That struggle resulted in only being able to generate 144 online sales in 17 months (Jan 2018 - June 2019). That equates to $20K total sales at an average of 8 sales per month!
It was time to bring on a team of Facebook Ad experts who could help him go from no control over his sales to a steady influx!
OUR GOALS
  • Increase awareness of the Goliaths Protein brand
  • Drive a CONSISTENT increase in sales of Goliaths Protein products
SOLUTION
SOLUTION
We used our expert Facebook Ads knowledge to build a proper campaign for Adam from the ground up.
The solution included the following:
  • The set up of Adam’s ad campaign structure.
  • Understanding who Goliaths Protein’s ideal target audience is - from what the audience likes to how they prefer to shop online.
  • ​Breaking up the ideal audience into further groups based on who is most likely to make an immediate purchase vs. needs to be nurtured for a while first.
  • ​Tailoring the marketing messages to properly speak to those sub-groups.
  • ​Ensuring that the Facebook Ads were optimized for conversions and not traffic (like we see most eCommerce brands default to).
THE RESULTS

8 ↑ 486

orders per month

$20K ↑ $560K

sales

1 Jan 2018 - 10 June 2019

1 Jan 2020 - 17 Sep 2020

1 Jan 2018 - 10 June 2019  -  1 Jan 2020 - 17 Sep 2020

  • After implementing our proven Facebook Ads process, the total number of Goliaths Protein orders increased to 4,382 in 9 months compared to the 144 orders Adam was able to organically generate in 17 months.
  • ​As a result, sales increased 60X - from $20,166.46 in 17 months compared to $562,627.54 in 9 months.
  • ​And ad spend went from $50 a day to $220 at a consistent 560% return on investment!
Safe To Say Adam Is Happy About The Results We’ve Generated His Brand To-Date!
“We used to have drips and drabs of online sales, now it seems to be a steady flow. We’re selling a heck of a lot MORE than we used to!”
Adam Smith, Director At Goliaths Protein & Nutrition Superstore
Want Similar Results For Your Health & Beauty eCommerce Store?
Then Request A Free Strategy Call Today To See If You’re a Good Fit!
Go From Barely Making Sales To Generating A Steady Influx 

Hi, I’m Johnathon Clark, Founder & CEO of Active 8 Social


My love for marketing came about after I helped my dad set up a website for his construction business.


Once complete, I asked myself; “What now? Do I just wait around and hope people will automatically find the website?”.


Of course, they didn’t! So I ended up cold emailing leads and when that didn’t consistently work, I purchased every course I could get my hands on until I mastered Facebook Ads.


I’ve since used my knowledge to help my dad go from being a small-town contractor to landing six-figure gigs and later helped my Health & Beauty eCommerce clients generate a steady influx of sales.

Hi, I’m Johnathon Clark, Founder & CEO of Active 8 Social


My love for marketing came about after I helped my dad set up a website for his construction business.


Once complete, I asked myself; “What now? Do I just wait around and hope people will automatically find the website?”.


Of course, they didn’t! So I ended up cold emailing leads and when that didn’t consistently work, I purchased every course I could get my hands on until I mastered Facebook Ads.


I’ve since used my knowledge to help my dad go from being a small-town contractor to landing six-figure gigs and later helped my Health & Beauty eCommerce clients generate a steady influx of sales.


If you’re keen to work with my team and I, request a free strategy call to see if you’re a good fit.

If you’re keen to work with my team and I, request a free strategy call to see if you’re a good fit.

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Our Clients LOVE Working With Us! 

Check Out What Some Of Them Had To Say . . .

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Important: Earnings and Legal Disclaimers


We don’t believe in get-rich-quick programs. We believe in hard work, adding value and serving others. And that’s what our programs are designed to help you do. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. Agreed? We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.